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Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar

The main purpose of this study is to identify the relationship of Tourists' Perceived Value, Satisfaction and Loyalty toward Ecotourism Destination Image: The Case of Refarm, Kampar. To achieve this goals there are few variables and factors that had been figured out. These variables are Tourist...

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Main Authors: Lee Yi Ling, Ain Nadiah Roslan, Karamjeet Kaur Lakbir Singh, Mohamad Luqman Hakim Mohamad Azam
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7117/
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id my.umk.eprints.7117
record_format eprints
spelling my.umk.eprints.71172022-05-23T08:51:17Z http://discol.umk.edu.my/id/eprint/7117/ Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar Lee Yi Ling Ain Nadiah Roslan Karamjeet Kaur Lakbir Singh Mohamad Luqman Hakim Mohamad Azam The main purpose of this study is to identify the relationship of Tourists' Perceived Value, Satisfaction and Loyalty toward Ecotourism Destination Image: The Case of Refarm, Kampar. To achieve this goals there are few variables and factors that had been figured out. These variables are Tourists' Perceived Value, Satisfaction and Loyalty. The quantitative research was used and 384 respondents who ever visited Refarm, Kampar were involved in this research. The result show a significant effect of tourists' perceived value, satisfaction and loyalty on ecotourism destination image whereby destination image of Refarm was influenced primarily by tourists' satisfaction, followed by tourists' loyalty and tourists' perceived value was significantly lower. 2016 Undergraduate Final Project Report NonPeerReviewed Lee Yi Ling and Ain Nadiah Roslan and Karamjeet Kaur Lakbir Singh and Mohamad Luqman Hakim Mohamad Azam (2016) Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The main purpose of this study is to identify the relationship of Tourists' Perceived Value, Satisfaction and Loyalty toward Ecotourism Destination Image: The Case of Refarm, Kampar. To achieve this goals there are few variables and factors that had been figured out. These variables are Tourists' Perceived Value, Satisfaction and Loyalty. The quantitative research was used and 384 respondents who ever visited Refarm, Kampar were involved in this research. The result show a significant effect of tourists' perceived value, satisfaction and loyalty on ecotourism destination image whereby destination image of Refarm was influenced primarily by tourists' satisfaction, followed by tourists' loyalty and tourists' perceived value was significantly lower.
format Undergraduate Final Project Report
author Lee Yi Ling
Ain Nadiah Roslan
Karamjeet Kaur Lakbir Singh
Mohamad Luqman Hakim Mohamad Azam
spellingShingle Lee Yi Ling
Ain Nadiah Roslan
Karamjeet Kaur Lakbir Singh
Mohamad Luqman Hakim Mohamad Azam
Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar
author_facet Lee Yi Ling
Ain Nadiah Roslan
Karamjeet Kaur Lakbir Singh
Mohamad Luqman Hakim Mohamad Azam
author_sort Lee Yi Ling
title Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar
title_short Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar
title_full Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar
title_fullStr Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar
title_full_unstemmed Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar
title_sort tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of refarm, kampar
publishDate 2016
url http://discol.umk.edu.my/id/eprint/7117/
_version_ 1763303795073220608
score 13.18916

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