Consumer behavior affecting consumer willingness to visit franchise convenience store in Malaysia

A franchise store in Malaysia has brought new competition to the current market competition. The objective of this research is franchise convenience store. Franchise convenience store known as a small retail business that provides groceries, snack foods, soft drinks, tobacco products, toiletries and...

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Bibliographic Details
Main Authors: Ng Eng Chen, Rina Shahirah Saidari, Shahiera Adina Mahadi, Siti’ Aisyah Baharudin
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6804/
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