Retail store image attribute effect on buying behaviour among Generation Y in AEON Mall of Kelantan
This paper examines an empirical study of analysing various elements that influence store image on customer buying behaviour. The attributes of store image has consist of store atmosphere, service quality, convenience and promotion. There is only limited study regarding to this topic conduct in Mala...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6785/ |
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