Effect of sales promotion on cosmetic products buying behaviour among University Malaysia Kelantan students and staffs

• Main Authors: Chew, Xue LI, Abd Ghafar, Amir Hasyim, Che Amran, Che Adawiah, Pitchaymuthu, Vijayalechumi
• Format: Undergraduate Final Project Report
• Published: 2015
• Online Access: http://discol.umk.edu.my/id/eprint/6685/

In today's business world customers are considered to be king. It is important for producers to meet the needs of customers in order to stay competitive. One of the marketing tools that were use in attracting the attention of the customer was sales promotion. The aim of this study was to determ...