Behavioral intention towards American fast food restaurants among Malaysian consumers
The objective of executing this research project is to investigate the factors of food quality, service quality and restaurant environment that affected customer satisfaction and behavioral intention towards American fast food restaurants among Malaysian consumers. To achieve the goal of this resear...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5156/1/G10%2DBehavioral_Intention_Towards_American_Fast_Food_Restaurants_Among_Malaysian_Consumers%2D(FULL).pdf http://eprints.utar.edu.my/5156/ |
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