Factors influencing the purchase of gadget

This research was intended to review the factors that influence the purchase of gadget. The factors that used to analyze in this research are; customer motivation, brand name, product design and price. Hence, to analyze these factors, researcher had used coefficient correlation to determine which fa...

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Bibliographic Details
Main Author: Thuraisyah Jaaffar, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5497/
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