Factors for preference in buying gadget in physical store in Kota Bharu
The purpose of this study is to investigate factors for preference in buying gadget in physical store. Through a set of questionnaires, this study examines the relationship between customer experience, perceived value, timeliness and after sales service toward consumer preference. The results indica...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6777/ |
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