Shopping behaviour among UMK students

• Main Author: Siti Aisyah Shahran, .
• Format: Undergraduate Final Project Report
• Published: 2011
• Online Access: http://discol.umk.edu.my/id/eprint/5460/

This study explores the influence of environment of store, price, merchandise and demographic factors towards shopping behaviour of the students. This study will helpful to the entrepreneur or business owner to prepare their strategies to interact with that influence. The approach is based on the students that go shop in the stores or malls. The framework can also accommodate situations when retailers face multiple segments that have different sensitivities to their shopping interests and influences. The data was been collected randomly among UMK students. A total of 130 questionnaires has been distributed, and have analyzed using Statistical Package for Social Science (SPSS) version 16.0. From this study, have been found and been prove that demographic, merchandise, price and also environment of stores/mall contribute to give influences towards student shopping behaviour. All the variables give significant result and prove the hypothesis. Discussion on findings, conclusion and limitations of study are also included in the report.