The marketing mix and it’s influence towards consumer decision making
Marketing Mix (4P) composed of Product, Price, Promotion and Place is a set of tools that should be coherently designated to achieve a company's goals. In order to create brand equity and customer loyalty, any manufacturing or service company should manage and shape product, place, and price an...
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| Format: | Undergraduate Final Project Report |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/5406/ |
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