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Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.

This study attempts to determine the relationship between marketing strategies for product, price, promotion and place give effect to customer satifaction towards Sabasun Hyperruncit Sdn. Bhd. This study used primary data which is provide questionnaire for 100 respondents that go shopping at Sabasun...

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Main Author: Nor Safiyah Anuar, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5359/
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spelling my.umk.eprints.53592022-05-23T08:41:00Z http://discol.umk.edu.my/id/eprint/5359/ Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd. Nor Safiyah Anuar, . This study attempts to determine the relationship between marketing strategies for product, price, promotion and place give effect to customer satifaction towards Sabasun Hyperruncit Sdn. Bhd. This study used primary data which is provide questionnaire for 100 respondents that go shopping at Sabasun to get information and data that needed in this study. Besides that, this study also used secondary data especially in doing literature review such as journals, articles, internet sources and others. In order to collect and analysis data, Statistic Package such as SPSS was used in this study. The result showed that marketing strategies that used by Sabasun give effect and have strong relationship with customer satisfaction. This shows that the objectives and hypothesis in this study is accepted. 2012 Undergraduate Final Project Report NonPeerReviewed Nor Safiyah Anuar, . (2012) Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This study attempts to determine the relationship between marketing strategies for product, price, promotion and place give effect to customer satifaction towards Sabasun Hyperruncit Sdn. Bhd. This study used primary data which is provide questionnaire for 100 respondents that go shopping at Sabasun to get information and data that needed in this study. Besides that, this study also used secondary data especially in doing literature review such as journals, articles, internet sources and others. In order to collect and analysis data, Statistic Package such as SPSS was used in this study. The result showed that marketing strategies that used by Sabasun give effect and have strong relationship with customer satisfaction. This shows that the objectives and hypothesis in this study is accepted.
format Undergraduate Final Project Report
author Nor Safiyah Anuar, .
spellingShingle Nor Safiyah Anuar, .
Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.
author_facet Nor Safiyah Anuar, .
author_sort Nor Safiyah Anuar, .
title Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.
title_short Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.
title_full Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.
title_fullStr Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.
title_full_unstemmed Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.
title_sort customer satisfaction towards sabasun hyperruncit sdn. bhd.
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5359/
_version_ 1763303542489088000
score 13.160551

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