Consumer acceptance toward dietary supplement
Dietary supplement are widely used in Malaysia. Purpose of consuming dietary supplement is often related to prevention and improvement of body health performance. However, acceptability of dietary supplement still an issue due to there are many factor that would influence consumer perception. The ai...
Saved in:
Main Author: | |
---|---|
Format: | Undergraduate Final Project Report |
Published: |
2012
|
Online Access: | http://discol.umk.edu.my/id/eprint/5348/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.umk.eprints.5348 |
---|---|
record_format |
eprints |
spelling |
my.umk.eprints.53482022-05-23T08:40:57Z http://discol.umk.edu.my/id/eprint/5348/ Consumer acceptance toward dietary supplement Than Chong Huay Dietary supplement are widely used in Malaysia. Purpose of consuming dietary supplement is often related to prevention and improvement of body health performance. However, acceptability of dietary supplement still an issue due to there are many factor that would influence consumer perception. The aim of study was to examine acceptability of dietary supplement influence by four of independent variable which included product characteristic, health awareness, effectiveness and safety from consumer perspective. Besides, the researcher has investigated the association between income levels with four of the independent variable. 100 respondents from Malacca are selected randomly to examine the outcome of study by using questionnaire method. Descriptive analysis and Chi-square analysis has applied in this study to observe the finding. The final result of this study has provided an insight to government and dietary supplement industry based on consumer perception. This research has presented a beneficial to further researcher to investigate more independent variables and getting the accuracy results in future study. 2012 Undergraduate Final Project Report NonPeerReviewed Than Chong Huay (2012) Consumer acceptance toward dietary supplement. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted) |
institution |
Universiti Malaysia Kelantan |
building |
Perpustakaan Universiti Malaysia Kelantan |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Malaysia Kelantan |
content_source |
UMK Institutional Repository |
url_provider |
http://umkeprints.umk.edu.my/ |
description |
Dietary supplement are widely used in Malaysia. Purpose of consuming dietary supplement is often related to prevention and improvement of body health performance. However, acceptability of dietary supplement still an issue due to there are many factor that would influence consumer perception. The aim of study was to examine acceptability of dietary supplement influence by four of independent variable which included product characteristic, health awareness, effectiveness and safety from consumer perspective. Besides, the researcher has investigated the association between income levels with four of the independent variable. 100 respondents from Malacca are selected randomly to examine the outcome of study by using questionnaire method. Descriptive analysis and Chi-square analysis has applied in this study to observe the finding. The final result of this study has provided an insight to government and dietary supplement industry based on consumer perception. This research has presented a beneficial to further researcher to investigate more independent variables and getting the accuracy results in future study. |
format |
Undergraduate Final Project Report |
author |
Than Chong Huay |
spellingShingle |
Than Chong Huay Consumer acceptance toward dietary supplement |
author_facet |
Than Chong Huay |
author_sort |
Than Chong Huay |
title |
Consumer acceptance toward dietary supplement |
title_short |
Consumer acceptance toward dietary supplement |
title_full |
Consumer acceptance toward dietary supplement |
title_fullStr |
Consumer acceptance toward dietary supplement |
title_full_unstemmed |
Consumer acceptance toward dietary supplement |
title_sort |
consumer acceptance toward dietary supplement |
publishDate |
2012 |
url |
http://discol.umk.edu.my/id/eprint/5348/ |
_version_ |
1763303540918321152 |
score |
13.209306 |