Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan

Nowadays, the eggs consumption have related with a lot of things commonly living standard, consumer prices, diet and the preferences on egg purchasing. The study had conducted in order to find consumer’s preferences on egg purchasing among local residences in Kota Bharu, Kelantan. There are three ma...

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Main Author: Nir Muslim Jaafar
Format: Undergraduate Final Project Report
Language:English
Published: 2018
Online Access:http://discol.umk.edu.my/id/eprint/5080/1/NIR%20MUSLIM%20JAAFAR.pdf
http://discol.umk.edu.my/id/eprint/5080/
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spelling my.umk.eprints.50802022-05-23T18:30:18Z http://discol.umk.edu.my/id/eprint/5080/ Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan Nir Muslim Jaafar Nowadays, the eggs consumption have related with a lot of things commonly living standard, consumer prices, diet and the preferences on egg purchasing. The study had conducted in order to find consumer’s preferences on egg purchasing among local residences in Kota Bharu, Kelantan. There are three main independent variables used in this study namely behavioural attitude, subjective norms and perceived behavioural control. The method used for this study is by quantitative analytical approaches. Total of 125 respondents was gathered and the data was analysed using parametric analysis by SPSS software. Through this study, it was founded that perceived behavioural control shows the highest level among other variables that is subjective norms and behavioural attitude. In addition, the behavioural attitude shows the highest relationship towards consumer’s preferences on egg purchasing. the results show that the entire hypotheses are supported by the study and there is positive significant relationship between independent variables and dependent variables. It is recommended that this study should be enlarged the target respondents in order to get a more precise result. 2018 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/5080/1/NIR%20MUSLIM%20JAAFAR.pdf Nir Muslim Jaafar (2018) Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Nowadays, the eggs consumption have related with a lot of things commonly living standard, consumer prices, diet and the preferences on egg purchasing. The study had conducted in order to find consumer’s preferences on egg purchasing among local residences in Kota Bharu, Kelantan. There are three main independent variables used in this study namely behavioural attitude, subjective norms and perceived behavioural control. The method used for this study is by quantitative analytical approaches. Total of 125 respondents was gathered and the data was analysed using parametric analysis by SPSS software. Through this study, it was founded that perceived behavioural control shows the highest level among other variables that is subjective norms and behavioural attitude. In addition, the behavioural attitude shows the highest relationship towards consumer’s preferences on egg purchasing. the results show that the entire hypotheses are supported by the study and there is positive significant relationship between independent variables and dependent variables. It is recommended that this study should be enlarged the target respondents in order to get a more precise result.
format Undergraduate Final Project Report
author Nir Muslim Jaafar
spellingShingle Nir Muslim Jaafar
Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan
author_facet Nir Muslim Jaafar
author_sort Nir Muslim Jaafar
title Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan
title_short Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan
title_full Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan
title_fullStr Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan
title_full_unstemmed Consumer preferences on egg purchasing among local residences in Kota Bharu, Kelantan
title_sort consumer preferences on egg purchasing among local residences in kota bharu, kelantan
publishDate 2018
url http://discol.umk.edu.my/id/eprint/5080/1/NIR%20MUSLIM%20JAAFAR.pdf
http://discol.umk.edu.my/id/eprint/5080/
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score 13.222552