Impact of organic logo toward consumer intention to purchase in Kota Bharu, Kelantan
This study investigates how the presence of organic logo influences consumers’ intention to purchase in Kota Bharu, Kelantan. By utilizing the KAP (Knowledge, Attitude and Perception) survey model, an appropriate research tool had been developed. Based on KAP survey model, a behavioural action can b...
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6508/ |
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