Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students

This paper aimed to study the effect between attitude, brand awareness, consumer experiences and price on female purchase intention towards local cosmetics products among Universiti Malaysia Kelantan (UMK) students. This study reviewed the literature of past research of factors that influence female...

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Bibliographic Details
Main Authors: Farah Syazana Mohmad Bohari, Nor Azila Ishak, Nor Azimah Abu Samah, Rosedi Mohammad Shahruddin, Nur Natasya Jazwin A.Jefri
Format: Undergraduate Final Project Report
Language:English
Published: 2018
Online Access:http://discol.umk.edu.my/id/eprint/4880/1/FARAH%20SYAZANA%20BINTI%20MOHMAD%20BOHARI%20%28A15A0157%29.pdf
http://discol.umk.edu.my/id/eprint/4880/
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