Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students

• Main Authors: Farah Syazana Mohmad Bohari, Nor Azila Ishak, Nor Azimah Abu Samah, Rosedi Mohammad Shahruddin, Nur Natasya Jazwin A.Jefri
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2018
• Online Access: http://discol.umk.edu.my/id/eprint/4880/1/FARAH%20SYAZANA%20BINTI%20MOHMAD%20BOHARI%20%28A15A0157%29.pdf; http://discol.umk.edu.my/id/eprint/4880/

This paper aimed to study the effect between attitude, brand awareness, consumer experiences and price on female purchase intention towards local cosmetics products among Universiti Malaysia Kelantan (UMK) students. This study reviewed the literature of past research of factors that influence female...