Antecedents of sports tourism participation

This study was conducted to examine the Antecedents of Sports Tourism Participation. Therefore, the study identifies the relationships between the Attractiveness of Sports Tourism, Travel Experience, Identity of Being a Fan, and Travel Cost on the Intention to Participate in Sports Tourism. This stu...

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Bibliographic Details
Main Authors: Muhammad Syafiq Suhiza, Nor Hanisah Mohamad Hanafi, Tan Richard, Tiew Yee Shan
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3866/1/GROUP%20T64.pdf
http://discol.umk.edu.my/id/eprint/3866/
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Summary:This study was conducted to examine the Antecedents of Sports Tourism Participation. Therefore, the study identifies the relationships between the Attractiveness of Sports Tourism, Travel Experience, Identity of Being a Fan, and Travel Cost on the Intention to Participate in Sports Tourism. This study adopted a quantitative research and using SPSS to analyse the data. The survey was distributed on Google Form and able to collect 384 respondents. The findings show that all hypotheses are accepted and answered the research questions.