Customer perception towards staying at capsule hotel in Malaysia

• Main Authors: Nur Syafira Amalina Nor Ahmad, Nurul Amelia Shuhada Zulkiply, Durrga Tharani M. Ganesan, Ummi Syuhada Zamree
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3833/1/H12_2021.pdf; http://discol.umk.edu.my/id/eprint/3833/

This study focuses on customer perceptions towards staying at capsule hotels in Malaysia. The study examines the relationships among Servicescape, price, and location on customer perception towards staying at capsule hotels in Malaysia. Quantitative research is used in this study in order to accompl...