Factors that influence non-muslim domestic tourists’ intention to consume halal foods in Malaysia

• Main Authors: Nur Bashiratul Khalidah Ismail Hisyam, Nur Cahaya Ot Ator, Nurul Atiqah Abdul Hafiz, Yang Hui Fong
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3828/1/GROUP%20T43.pdf; http://discol.umk.edu.my/id/eprint/3828/

As a multi-racial country with Muslim is the majority, halal food among non-Muslim in Malaysia become significant to be studied. Muslims usually used the concept of halal. To ensure health care, non -Muslims have the potential to be targeted by halal food businesses. They misunderstood the concept o...