Tourism images and tourist response behaviour: A case of Sabah, Malaysia

The country image is one of the components that can influence a tourist to revisit a destination. The tourism image is the first thing a tourist will see before travelling to a country, and it can directly reflect a country's positive and negative attributes. Thus, this study investigates the c...

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Bibliographic Details
Main Authors: Muhammad Faizul Hakimi Kamaruzzaman, Noorsyuhadah Shahrel, Nur Aliah Abdul Shukor, Wong Hao Jun
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3819/1/GROUP%20T33.pdf
http://discol.umk.edu.my/id/eprint/3819/
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