Intention to purchase halal products among university’s students: The application of theory of planned behavior (TPB)

• Main Authors: Nur Aiman Najihah Abu Bakar, Nur Alia Shafiqatul Nabiha Mohamad, Nur Atikah Nor Azlin, Nur Iryane Mohamed Zi
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2022
• Online Access: http://discol.umk.edu.my/id/eprint/3628/1/Group%2029.pdf; http://discol.umk.edu.my/id/eprint/3628/

This research uses Ajzen's Theory of Planned Behavior as a theoretical framework to build on prior research on halal food purchasing behavior among university students. Data are gathered using questionnaires self-administered. The parameters that influence university students' halal food p...