The influence of service marketing mix on patient satisfaction towards KBMC
The healthcare service industry has grown rapidly in line with high awareness of health among the public.In this context,the importance of health service marketing mix will affect the sustainability of the private hospital and to be competitive in business industry.The aims of this study are to exam...
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| Format: | MBA/DBA Final Project Report |
| Published: |
2018
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| Online Access: | http://discol.umk.edu.my/id/eprint/23/ http://cps.umk.edu.my |
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