Factors influencing consumer purchase decision on E-commerce platforms among undergradutes students at Universiti Malaysia Kelantan
In the digital age, online customer reviews have emerged as a powerful influence on consumer purchase decision. This study investigates the specific impact of online customer reviews on the purchasing behaviour of students. With the proliferation of e-commerce platforms and the increasing reliance o...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14080/1/SAK18.pdf http://discol.umk.edu.my/id/eprint/14080/ |
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