Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan

In the last ten years, the emergence of smartphones, applications, and social networking sites has resulted in the growth of social commerce, which is an innovative way for businesses and people to engage on a trade. The social commerce trend mostly relies on the exchange of information and social c...

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Bibliographic Details
Main Authors: Muhammad Afieq Amrie Mazlan, Nur Afiqah Amira Roslee, Nurul Syahran Rosli, Tan Chee Wei
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14077/1/SAK17.pdf
http://discol.umk.edu.my/id/eprint/14077/
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