Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).
In recent years, e-commerce has expanded at an exponential rate. With the advancement of technology from time to time, we can see an increasing number of people using e-commerce platforms such as Lazada, Shopee, and Amazon. The objective of this study is to examine factors that influence users’ purc...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14083/1/SAK19.pdf http://discol.umk.edu.my/id/eprint/14083/ |
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