Impact of digital marketing on customer loyalty among Universiti Malaysia Kelantan Pengkalan Chepa students

• 主要な著者: Muhammad Adam Iskandar Ab. Wahab, Nur Adiha Mohamad Yunus, Nurul Syahidah Ahmad Kusairi, Siew Kai Ern
• フォーマット: Undergraduate Final Project Report
• 言語: English
• 出版事項: 2024
• オンライン･アクセス: http://discol.umk.edu.my/id/eprint/14076/1/SAK16.pdf; http://discol.umk.edu.my/id/eprint/14076/

The digital marketing landscape has transformed brand engagement, enabling businesses to showcase and compare products online. This study focuses on the impact of digital marketing, including social media marketing (SMM), search engine optimization (SEO), content marketing (CM), and influencer marke...