Impact of digital marketing on customer loyalty among Universiti Malaysia Kelantan Pengkalan Chepa students

• المؤلفون الرئيسيون: Muhammad Adam Iskandar Ab. Wahab, Nur Adiha Mohamad Yunus, Nurul Syahidah Ahmad Kusairi, Siew Kai Ern
• التنسيق: Undergraduate Final Project Report
• اللغة: English
• منشور في: 2024
• الوصول للمادة أونلاين: http://discol.umk.edu.my/id/eprint/14076/1/SAK16.pdf; http://discol.umk.edu.my/id/eprint/14076/

The digital marketing landscape has transformed brand engagement, enabling businesses to showcase and compare products online. This study focuses on the impact of digital marketing, including social media marketing (SMM), search engine optimization (SEO), content marketing (CM), and influencer marke...