The influence of E-Commerce live streaming on customer purchase intention among student in UMK Pengkalan Chepa
E-commerce live streaming has become a popular and effective way for businesses to reach and engage with consumers (Jiang, 2022). It allows companies to showcase their products and services in real-time, providing a more immersive and interactive shopping experience for customers. This method allowi...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14053/1/SAK15.pdf http://discol.umk.edu.my/id/eprint/14053/ |
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| Summary: | E-commerce live streaming has become a popular and effective way for businesses to reach and engage with consumers (Jiang, 2022). It allows companies to showcase their products and services in real-time, providing a more immersive and interactive shopping experience for customers. This method allowing businesses to connect with their audience on a more personal level, answer questions in real-time, and build trust and credibility (Febriany et al., 2023). E-commerce live streaming also allows consumers to make informed purchasing decisions by providing them with valuable information and demonstrations of products (Li et al., 2022). Furthermore, e-commerce live streaming often includes online activities and promotions to entertain and engage customers, creating a sense of excitement and urgency to encourage purchases. |
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