A study of factors affecting brand loyalty among University Malaysia Kelantan students

The purpose of this study is to investigate the many elements that influence brand loyalty among students at Universiti Malaysia Kelantan (UMK). Understanding the variables that lead to brand loyalty is critical in today's competitive market, especially the rising importance of brand loyalty. T...

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Bibliographic Details
Main Authors: Low Xue Yi, Mohamad Ezam Zaferi, Nor Fartini Mokhtarulbari, Nurul Fadzilah Akma Ismail
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14047/1/SAK9.pdf
http://discol.umk.edu.my/id/eprint/14047/
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