Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
It is normally argued that consumers become loyal to a particular brand based on their perception toward the brands itself. As a result, there is growing evidence that adopting a brand perception positively influences consumers‟ brand loyalty. To date, however, this research aims to investigate the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://etd.uum.edu.my/5678/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|