Perceived ESG (environmental, social, governance) towards customer purchase intention in Malaysia: the mediating role of brand credibility, brand image, and perceived quality

• Main Authors: Abdul Wahid Esdar, Afiqah Abd Razak, Bb Ellyna Brahim, Cassiedy Thomas
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2024
• Online Access: http://discol.umk.edu.my/id/eprint/14022/1/SAK1.pdf; http://discol.umk.edu.my/id/eprint/14022/

In today's business environment, aspects of environmental, social, and governance perception (ESG) have become critical in determining consumer attitudes and behaviors. Customers pay closer attention to the environmental, social, and Governance implications of the goods and services they choose...