The study on visitor’s acceptance of traditional malay food in Malaysia

• Main Authors: Anggun Abd Hadi, Anis Farhani Azahari, Anis Nadhirah Abd Rahman, Aqilatul Husna Mohd Sham
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/14010/1/H2.pdf; http://discol.umk.edu.my/id/eprint/14010/

Traditional Malay food is the cuisine of the ethnic Malays of Southeast Asia who live in Malaysia. It is distinguished by its strong use of spices. In current globalization era, most visitors to Malaysia choose to consume fast cuisine or 'modern snack' than traditional meals. Today's...