The effect of destination attributes on Tourist loyalty aftermath of the Crisis.

• Main Authors: Nor Farah Isnairah Shafae, Nor Rafizah Abdul Majid, Nor Sitti Wasimin, Noralia Mohd Nor
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13995/1/T28.pdf; http://discol.umk.edu.my/id/eprint/13995/

In the current global economic situation afthermath of crisis, tourist loyalty, as a critical component in assessing travel experiences, remains a focus of destination marketing organizations to succeed in an increasingly competitive tourism industry. This research aimed to determine the effect of destination attributes on tourist loyalty in Malaysia. This research used a quantitative approach. The collected data were obtained through a questionnaire distributed to 304 respondents. The research results showed that the destination attributes significantly influenced tourist loyalty. Results showed that the effect of destination attributes will be reduced during a crisis, allowing tourist destinations to attract tourists. KEYWORDS: Crisis, Tourist loyalty, Destination attributes, Quantitatve, Malaysia.