Factors that influence student to participate in crowdfunding

• Main Authors: Siti Nur Damia Jamaludin, Siti Nur Farahin Mohamed Yusof, Siti Nur Farhanah Shahrudden, Siti Nurhidayah Mat Ghani
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13949/1/G34.pdf; http://discol.umk.edu.my/id/eprint/13949/

Crowdfunding has become a popular and achievable means of funding projects worldwide. The purpose of this study is to determine which personal and social traits can increase students’ intention to participate in crowdfunding. This study examines innovativeness, attitudes toward helping others, inter...