Public intention to participate in donation crowdfunding
This research seeks to understand factors affecting the public intention to participate in donation crowdfunding by adopting variables such as attitude, subjective norm, perceived behavioral control, empathy and trust. Online survey questionnaires have been distributed to Internet users from Malaysi...
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| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4015/1/fyp_FN_2020_TECY_%2D_1706339.pdf http://eprints.utar.edu.my/4015/ |
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