Preference of fast food selection among third-year students of bachelor entrepreneurship (wellnes) with honour at umk city campus

• Main Authors: Jeyageetha A/P Rajandran, Siti Nurul Aisyah Marzuki, Nur Yasmin Balqis Rosli@Rosliza, Amir Hakim Abd Rahman
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2022
• Online Access: http://discol.umk.edu.my/id/eprint/13899/1/FINAL%20REPORT%20%28W29%29.pdf; http://discol.umk.edu.my/id/eprint/13899/

Fast food is a kind of mass-produced food intended for commercial resale, with a strong emphasis on service speed. It is a commercial term that refers to food sold in a restaurant or store that contains frozen, preheated, or precooked ingredients and is packaged for take-out/take-away. As a result, it is critical to understand the source of fast food selection, which primarily includes the following deliciousness, preparation, and price. In order to address the research methodology of fast-food selection, researchers must refer to the research methodology, particularly third-year students Bachelor Entrepreneurship (Wellness) with honour at UMK City Campus. The total number of respondents in this study is 161. We will collect data for this study using the questionnaire method and we expect 113 respondents. The methodology helps structure the research process and helps to ensure that the results are reliable and valid. Each study must have a purpose, objectivity, and a method to ensure that the study yields the desired results or answer. Keywords: Food Selection, Deliciousness, Preparations, Price