Factors influencing destination loyalty among domestic tourist in perhentian island, terengganu, malaysia

• Main Authors: Umi Hafiza Othman, Wan Nor Eli Hanis Wan Zahari, Wan Nor Maizatul Iwani Wan Abdul Razak, Wan Nur Farah Hanim Wan Roslan
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13815/1/T65.pdf; http://discol.umk.edu.my/id/eprint/13815/

Perhentian Island is a famous seaside resort in Malaysia that is the focus of tourists. This study aims to look at Factors Influencing Destination Loyalty Among Domestic Tourists in Perhentian Island, Terengganu, Malaysia. The infrastructure and truly outstanding centres of Perhentian Island have contributed to the island's increased attractiveness as a tourist destination (Ibrahim & Ahmad, 2008). The amenities include a kindergarten, primary school, mosque, hall, police hut, health clinic, postal representative, fire department, cemetery, two-story Mara shop, and shops. The Main Jetty in the village area and the public jettys at Teluk Pauh, Teluk Keke, are additional amenities. This study focuses on elements such as destination loyalty among domestic tourists such as destination attractiveness, place attachment, tourist satisfaction, and service quality that affect domestic tourists' commitment to their chosen destination. The number of tourists arriving will increase because this quality can increase destination loyalty as loyal visitors will return and recommend the location to others. This examines the factors that influence destination loyalty among domestic tourists who visit Perhentian Island, Terengganu, Malaysia. A quantitative research method was chosen, and data was collected using a questionnaire, involving 384 respondents. Three types of analysis were used in the data namely: descriptive, reliability, and Pearson Correlation Analysis. As a result, all the independent variables (destination attractiveness, place attachment, tourist satisfaction, and service quality) that have been studied in this research have a significant relationship with the dependent variable (destination loyalty) among domestic tourists who visit Perhentian Island, Terengganu, Malaysia. Hopefully, the facts presented throughout this research can help related parties in generating money and profits, thereby improving the Malaysian economy. This study added additional knowledge to the researchers. Keywords: Destination Loyalty, Destination Attractiveness, Service Quality, Tourist Satisfaction, Place Attachment, Domestic Tourist.