The determining factors of tourist satisfaction using airasia as a preferred airline to travel to the domestic destination

• Main Authors: Farah Ismanazihah Rosli, Fariza Suhada Sulawizi, Farrah Adillah Jefree, Fatin Aisyah Hanani Obet
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13799/1/T8.pdf; http://discol.umk.edu.my/id/eprint/13799/

Air Asia Airline is Asia’s leading low-cost airline. The purpose of the study is to determine the effect of service quality, motivation, involvement on tourist satisfaction to travel to domestic destinations. The objective of this study is to see if there is a link between service quality, motivatio...