The factor that influence the intention to use E-Hailing services among UMK students IN Kelantan

• Main Authors: Muhamad Zaid Mohamad Rozali, Noor Nabilah Abdul Razak, Sharon Celine Krishnan, Nurul Ain Syafiqah Jamil Sulong, Nur Laila Atira Zahari, Mohamad Razin Mohamad Ridzuan
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13366/1/SAL%2034.pdf; http://discol.umk.edu.my/id/eprint/13366/

E-hailing is a service that allows customers to schedule public transportation services at any time and from any location by utilizing an electronic application. E-hailing is a service that allows consumers to book services using an electronic smartphone. This is commensurate with modern technology, which offers a wide range of services entirely through smartphone applications. Because not all students are eligible for these privileges, some must live in leased homes and rely on transportation services or their own automobiles to get to campus. As a result, research is needed to identify the characteristics that impact whether UMK students utilize e-hailing or another mode of transportation. The study aims to gain a better knowledge of UMK students' intentions to utilize e-hailing in Kelantan. The findings of the study are of interest to the researcher because they may present an opportunity for e-hailing service providers to improve their services. It will concentrate on students at the Universiti Malaysia Kelantan. The data was collected by sending a questionnaire to 300 students at the Universiti Malaysia Kelantan, and the data was analyzed using a few statistical approaches. The study's findings show that price, safety, convenience, accessibility, and payment methods influence UMK students' intentions to use e-hailing services in Kelantan. According to the conclusions of this survey, students have knowledge and expertise with e-hailing services.