Factors that influenced customer satisfaction in online shopping groceries among people in Kota Bharu, Kelantan

• Main Authors: Wan Muhammad Adam Wan Yusof, Rohayu Sabri, Mohd Akmal Mohd Hanafi, Bavatharani Ramu
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13335/1/SAL%2018.pdf; http://discol.umk.edu.my/id/eprint/13335/

The purpose of this study was to find out what factors affect how satisfied Kota Bharu, Kelantan, residents are with grocery shopping online. The security, information sharing quality, and website design were the independent variables in this study; whereas the study's dependent variable was customer satisfaction. The three goals of this study were to find out if people in Kota Bharu were satisfied with the security, the quality of information shared, and the website design of online grocery shopping. The quantitative research method was chosen and a questionnaire was used as the instrument for data collection. The random sampling method was used to evaluate 390 respondents in this study. A structured questionnaire was used in this study. The questionnaire and Google form were used to collect the data. Additionally, descriptive statistics, reliability analysis, and Pearson correlation were analyzed in this study using Statistical Packages for Social Science Version 26 (SPSS Version 26). This study found that the dependent variable, consumer satisfaction with online grocery shopping among Kota Bharu residents, was significantly correlated with all of the independent variables, including security, the quality of information sharing, and website design. The results of this study will give us a better understanding of the factors that affect how satisfied Kota Bharu residents are with grocery shopping online.