The study on factors affecting consumer intention to use e-hailing application among undergraduate’s students in UMK City Campus

• Main Authors: Azyan Zuliana Che Sub, Muhammad Hafizzul Mohd Rosidi, Muhammad Khairul Anwar Ishak, Uvamathi Murthie
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13264/1/SAL%206.pdf; http://discol.umk.edu.my/id/eprint/13264/

These advancements in technology have a significant impact on modern society's personal and professional lives. People are becoming more aware of technological advancements, and they are ready and willing to use and adopt this technology. The most innovative mode of transportation is a cab/taxi, which can be booked via smartphone E-hailing apps. This study to investigate the factors that influence people using e-hailing application. This study also using theoretical model technology acceptance model (TAM) and use quantitative approach to collect data. There are 381 number of respondents need to collect and by using SPSS software to generate result. The results show from the data that all hypothesis is supported and discovered that perceived ease of use, social influence, and perceived risk are the major factors influencing behavior intention among e-hailing application usage.