Live streaming influences consumer’s purchase intention in social commerce

• Main Authors: Muhammad Firdaus Helmi Shafee, Nur Ilyana Syafiqah Zulkifli, Nurulezzah Zolkafli, Tan Eng Ping
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13235/1/SAK43.pdf; http://discol.umk.edu.my/id/eprint/13235/

People nowadays utilise social media to communicate and browse the internet in their leisure time. Furthermore, individuals are utilising social media as a kind of entertainment in their spare time. As information technology has advanced, live streaming commerce has emerged as a new sort of e-commer...