Factor influencing of gold investment awareness among generation Z

• Main Authors: Logeswaran Baskaran, Nurul Noor Murnie Mat Nasir, Siti Nur Hatika Shaikh Salim, Syazwani Abd Shukur
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13204/1/SAK25.pdf; http://discol.umk.edu.my/id/eprint/13204/

Generation Z these days are more creative and technology savvy than the older generation socially and financially. The problem of the study is GenZ consumers are less inclined to make long-term investments or to be concerned about the effects of a financial catastrophe on their savings, characterist...