Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan
Nowadays, online shopping is gaining ground in Malaysia, especially for undergraduate students. Buying online on social commerce sites is easier and saves time because all transactions are done virtually. The facility is very suitable for undergraduate students who have time constraints to go out sh...
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Format: | Undergraduate Final Project Report |
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2023
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Online Access: | http://discol.umk.edu.my/id/eprint/13079/1/SAK16.pdf http://discol.umk.edu.my/id/eprint/13079/ |
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my.umk.eprints.130792023-05-02T02:52:23Z http://discol.umk.edu.my/id/eprint/13079/ Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan Nuralyia Nazureen Ali Nurfarah Hanim Zainal Ennly Aina Ponji Noorsally Izzaty Nordin Nowadays, online shopping is gaining ground in Malaysia, especially for undergraduate students. Buying online on social commerce sites is easier and saves time because all transactions are done virtually. The facility is very suitable for undergraduate students who have time constraints to go out shopping and also want something quick and easy. This study aims to determine the factor influencing attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. The quantitative approach was used to conduct this study. A total of 341 online questionnaires were collected. The respondents are from undergraduate students at the Faculty of Entrepreneurship and Business (FKP), Universiti Malaysia Kelantan. Descriptive analyses and spearmen’s analyses are used in this study. Perceived trust, perceived ease of use, perceived usefulness, and perceived social presence as the factors that influencing the attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. With the limitation of the sample size and population, the future study researcher can investigate a bigger population throughout Malaysia. 2023-02-03 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13079/1/SAK16.pdf Nuralyia Nazureen Ali and Nurfarah Hanim Zainal and Ennly Aina Ponji and Noorsally Izzaty Nordin (2023) Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted) |
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Nowadays, online shopping is gaining ground in Malaysia, especially for undergraduate students. Buying online on social commerce sites is easier and saves time because all transactions are done virtually. The facility is very suitable for undergraduate students who have time constraints to go out shopping and also want something quick and easy. This study aims to determine the factor influencing attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. The quantitative approach was used to conduct this study. A total of 341 online questionnaires were collected. The respondents are from undergraduate students at the Faculty of Entrepreneurship and Business (FKP), Universiti Malaysia Kelantan. Descriptive analyses and spearmen’s analyses are used in this study. Perceived trust, perceived ease of use, perceived usefulness, and perceived social presence as the factors that influencing the attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. With the limitation of the sample size and population, the future study researcher can investigate a bigger population throughout Malaysia. |
format |
Undergraduate Final Project Report |
author |
Nuralyia Nazureen Ali Nurfarah Hanim Zainal Ennly Aina Ponji Noorsally Izzaty Nordin |
spellingShingle |
Nuralyia Nazureen Ali Nurfarah Hanim Zainal Ennly Aina Ponji Noorsally Izzaty Nordin Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan |
author_facet |
Nuralyia Nazureen Ali Nurfarah Hanim Zainal Ennly Aina Ponji Noorsally Izzaty Nordin |
author_sort |
Nuralyia Nazureen Ali |
title |
Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan |
title_short |
Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan |
title_full |
Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan |
title_fullStr |
Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan |
title_full_unstemmed |
Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan |
title_sort |
factors influencing attitude towards social commerce sites among undergraduate students at the faculty of entrepreneurship and business, universiti malaysia kelantan |
publishDate |
2023 |
url |
http://discol.umk.edu.my/id/eprint/13079/1/SAK16.pdf http://discol.umk.edu.my/id/eprint/13079/ |
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1765302378591944704 |
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13.18916 |