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Strategic management for business sustainability : A case of traditional herbal medicine company

A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who pro...

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Bibliographic Details
Main Author: Siti Normarinee Ahmad
Format: MBA/DBA Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/114/
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id my.umk.eprints.114
record_format eprints
spelling my.umk.eprints.1142022-08-04T03:34:09Z http://discol.umk.edu.my/id/eprint/114/ Strategic management for business sustainability : A case of traditional herbal medicine company Siti Normarinee Ahmad A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who produce traditional herbal medicine. 2015 MBA/DBA Final Project Report NonPeerReviewed Siti Normarinee Ahmad (2015) Strategic management for business sustainability : A case of traditional herbal medicine company. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who produce traditional herbal medicine.
format MBA/DBA Final Project Report
author Siti Normarinee Ahmad
spellingShingle Siti Normarinee Ahmad
Strategic management for business sustainability : A case of traditional herbal medicine company
author_facet Siti Normarinee Ahmad
author_sort Siti Normarinee Ahmad
title Strategic management for business sustainability : A case of traditional herbal medicine company
title_short Strategic management for business sustainability : A case of traditional herbal medicine company
title_full Strategic management for business sustainability : A case of traditional herbal medicine company
title_fullStr Strategic management for business sustainability : A case of traditional herbal medicine company
title_full_unstemmed Strategic management for business sustainability : A case of traditional herbal medicine company
title_sort strategic management for business sustainability : a case of traditional herbal medicine company
publishDate 2015
url http://discol.umk.edu.my/id/eprint/114/
_version_ 1763302815426412544
score 13.160551

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