Strategic management for business sustainability : A case of traditional herbal medicine company

A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who pro...

Full description

Saved in:
Bibliographic Details
Main Author: Siti Normarinee Ahmad
Format: MBA/DBA Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/114/
Tags: Add Tag
No Tags, Be the first to tag this record!