Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)

• Main Authors: Afiqah Liyana Abd Razak, Ahmad Aliff Hakimi Mat Nasir, Aida Roshaiza Mohd Zaki, Chua Yi Fan
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2022
• Online Access: http://discol.umk.edu.my/id/eprint/11366/1/H01%20PPTA2%20REPORT.pdf; http://discol.umk.edu.my/id/eprint/11366/

The study sought to evaluate the factors influencing consumers’ purchase intentions for new seasonal menu selections (Viral Food). There are three elements cited in the study that greatly influenced someone’s buying intention to acquire this viral food product. Personal attitudes, social influences...