Drivers influencing the success of Bumiputera franchisor in Sarawak: a case study of Place2Stay.
This qualitative study exploring the characteristics of Place2Stay, a goal-oriented Bumiputera franchisor to determine the drivers contributing to the success in Malaysia’s hotel franchise. Semi-structured interview were conducted with executive chairman and three franchisees. Besides, analysis of c...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2017
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| Online Access: | http://discol.umk.edu.my/id/eprint/10579/1/Muhammad%20Afiq%20Rahim.pdf http://discol.umk.edu.my/id/eprint/10579/ |
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