Determinants of agent satisfaction and agent loyalty through service quality
This paper intends to study on the concept of service quality (SERQUAL Model) developed by Parasuraman (1988), agent satisfaction and agent loyalty in relation to their objective toward providing a better and clearer direction in improving the relationship and building a strong rapport within AXA Af...
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| Main Author: | |
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://discol.umk.edu.my/id/eprint/10050/7/Lock%20Hock%20Tan.pdf http://discol.umk.edu.my/id/eprint/10050/ |
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