Factor Influencing Customer Engagement Behavior On Customer Loyalty Online Shopping Activities in Kota Bharu, Malaysia.
The significant growth of online shopping makes the competition in this industry become more intense. Maintaining customer loyalty has been recognized as one of the essential factor for business survival and growth. The purpose of this study is to examine empirically the influence trust, perceived r...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://discol.umk.edu.my/id/eprint/10038/1/Nurul%20Awati%20Binti%20Mohd%20Lazin.pdf http://discol.umk.edu.my/id/eprint/10038/ |
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