Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying
Nowadays, Facebook commerce or f-commerce has become a new paradigm in e-commerce. Even though there is a huge business potential in f-commerce, the purchase behaviour in f-commerce is still not well-studied with only a few studies are related to impulse buying through f-commerce and yet the studies...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://studentsrepo.um.edu.my/7833/1/All.pdf http://studentsrepo.um.edu.my/7833/9/lai_ying.pdf http://studentsrepo.um.edu.my/7833/ |
| الوسوم: |
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